Article | 5 min read

Willow 101

Written by Willow
Illustrated by Willow
Willow 101

Willow makes it easy to invest in properties

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Published | Feb. 1, 2022

What we do

Welcome to Canada’s premier real estate investing platform, where you can buy and sell fractions of property like stocks.

Here’s how we make it happen for you:

1. We buy the best buildings in Canada

Our hawk-eyed team of real estate experts scours the country for the best-performing buildings in the country. Once we’ve done our due diligence, we list the properties on the platform for our clients to purchase. Willow invests in residential, office, retail, industrial or mixed-use buildings and divides each property into 100,000 units of ownership.

2. We take care of all the details

There are no realtor fees or land transfer tax on sales within the Willow platform. And forget about the headache of being a landlord. We partner with industry-leading property management companies to ensure each of our buildings is professionally managed to exacting standards. We also create a built-in reserve fund for every property to cover any unexpected costs. Finally, we provide regular reports and annual tax forms, meaning all our clients have to do is pick the properties and enjoy the returns.

3. We maintain a bustling real estate platform

As we continue to grow, our platform will be teeming with investment opportunities for investors of every profile. You can buy and sell units of different properties at the minimum or maximum price of your choosing. Each of our properties has a 1 to 15-year sell date, determined right from the start. When it sells, the property is removed from the platform, and owners of that property will receive a proportional payout from the proceeds. While on the platform, owners receive monthly returns from rental profits.

4. What sets us apart

Willow is Canada’s foremost PropSharing investment platform, empowering people to invest in properties like they would stocks. PropSharing is a revolutionary investment vehicle created to elevate real estate investing and provide an ideal online platform for coordinating shared interests, and doing so with low, transparent fees and ideal tax-efficiency.

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What you do

Willow levels the playing field when it comes to real estate investing. You can own fractions of high-performing buildings in Canadian cities from coast to coast, earning rent payments every single month.

Here’s how it works:

1. Help us help you

Get started by creating a client profile. Our compliance and investment team will score your suitability for real estate investing and make recommendations based on your goals. Next, link your bank account and add money to your wallet so you can start buying your properties!

2. Pick your properties

Browse Willow’s marketplace for the perfect property for your portfolio. Search by location, type, unit price and more. Each building has its profile page where you can see details like the latest distribution, net yield rate and anticipated sell date.

3. Buy and sell

When you’ve chosen a property and the number of units you’d like to own, enter the order on the property profile page. Once a property sells out, there is a holding period of 4-months. After that, you can request to buy or sell units at a minimum or maximum price of your choosing. This offers flexibility if you want to cash out, get in on a hot property, or simply move your investments around.

4. What you pay

Our goal is to reduce the fees associated with buying and selling real estate and elevate the experience for everyone. And as far as we can tell, we have the lowest fees in the industry. Our clients pay:

  • 1% Acquisition fee as a one-time expense
  • 0.5% Management fee
  • $5 Trading fee per trade

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